State Farm Digital Transformation

This internal sizzle video kicked off a years-long transformation of an iconic brand. I helped lead the digital and one-to-one creative teams that worked with cross-functional groups across State Farm, DDB and global consultancies like Accenture .

Together, we created State Farm SimpleInsights, a trusted source of information about insurance, finance…and life.

SimpleInsights increased unique visitors over previous years by 136%, traffic-to-agent searches by 633%, page views by 131% and quote starts by 187%.